BORUSAN LOJİSTİK GENERAL MANAGER OF SALES AND MARKETING İBRAHİM DÖLEN Q&A WITH “TÜRKİYE” NEWSPAPER
1. Could you tell us a bit about Borusan Lojistik and what it does?
Our company operates in areas such as customs clearance, transportation, port management, warehousing, foreign forwarding and exhibition logistics and started to provide services at the beginning of 2000.
We classify our company’s services under three main areas; port services, customs clearance services and third party logistics services, which we call 3PL. Our 3PL services cover all international transport, warehousing, domestic transportation, distribution and all kinds of value-added services that may be involved in these processes.
We provide services to our customers both in Turkey and abroad from the raw material to the consumption of the product, meeting needs such as quality control, national and international transportation, agency, port services, cantilever and general warehouse services, container services, package opening, stock management, consolidation, assembly, repackaging, final quality control, customs clearance, insurance, supervision services, on time delivery and the return cycles of these services.
In 2000, we built a second pier next to the port facilities installed in Gemlik and we turned the plant’s cantilever area into an indoor space. With the new pier, the handling capacity of our Gemlik facility went from 800,000 metric tons to 1,650,000 metric tons of conventional cargo and 45,000 containers. With an $18 million investment, along with the second and third dock and equipment, we completed the construction of two new warehouses 4,000m2 and 5,000m2 in size. Our logistics center in Gebze consisting of warehouses and storehouses across an area of 7,730 m2 is another important asset, allowing us to operate error-free, high-quality services.
2. What kind of transportation do you carry out?
The fleet under our management is shaped according to the needs of our customers. This means we carry out land, marine, air and combined domestic and international transportation and distribution services in every area, from urban micro distribution to complex vehicles, from cold chain distribution to heavy project loads.
I think it would be useful for us to describe our services above in more detail. For example, within the scope of our domestic transportation and distribution services, we offer transport services with all the necessary equipment and vehicles from all points in the country according to our customers’ needs with our land transportation fleet consisting of 120 trucks, vans and tow trucks and around 500 contracted vehicles. With the fleet tracking and transportation management system that we have established, we can perform real time monitoring and reporting on our vehicles and transportation processes. The integration of our transportation services with our other services makes it possible to reduce total operational costs, improve the process and solve problems instantly with central rapid communication.
Within the scope of marine transportation, we carry out both general cargo and container transportation services. Thanks to our membership at BIMCO (Baltic and International Maritime Board), which carries all kinds of loads to every port of the world, we provide fast, economical, quality and secure services to our customers. In addition to maritime transportation, we also carry out regional pricing inquiries and provide maritime legal consulting services upon the request of our customers.
Within the scope of railway, air and land transportation, we provide international partial and complex services through our business partners and integrate these with our other logistics operations. When delivering integrated logistics services, we carry out the necessary rail and air cargo services with our leading service provider companies.
3. Do you think your infrastructure is sufficient? Can you meet your customers’ requests sufficiently? Do you provide sufficient safety measures for the commodities transported? If any, what sort of collateral do you provide?
Within the framework of our integrated logistics services, we have put a lot of emphasis on creating the necessary infrastructure to provide end-to-end solutions for our customers. We have built our infrastructure on the basis of information and communication technologies. In the logistics sector, technological infrastructure is of great importance in terms of providing services at international quality standards and having competitive power.
I would also like to point out that our customers can watch Gemlik Pier 24/7 on the internet from 12 live cams. This means that ship owners are able to both see and check the work going on at the port.
We are a company that treats its customers as business partners. Moreover, the fact that the global economy is increasingly gaining importance in our age also increases customer expectations. Among them, trade fair logistics is one of the most important operations that is being reshaped. In this field, we are at our customers’ side with a robust infrastructure that we have built up over three years and reliable, efficient and comprehensive services. Our range of services under trade fair logistics is quite extensive. In addition to all transportation from door to fair and vice versa, customs clearance, and exhibition services covering all machinery, labor and additional equipment support, we also offer packing, package opening and repacking and storage services.
In addition, we now have a strong network infrastructure and online applications. All operations in our corporation have been standardized with the ERP (Enterprise Resource Planning) system attached to the SAP R3 backbone. Meanwhile, thanks to the modules that are on our website, organizations receiving services from Borusan Lojistik can follow their exports/imports and can monitor customer and vendor accounts. With the inquiry module, customers can create their own questions and send them to Borusan Lojistik. In this way, we are continually measuring our customer satisfaction on the website.
We can also maintain our relationships with our customers via the private customer communication area created on our website. With the e-business applications that are carried out within Borusan Lojistik, our customers can track all their logistics needs from start to finish.
When you look at all of the applications and activities that I’ve listed, we have made Borusan Lojistik an exemplary institution in the sector, giving its services based on transparency, trust, listening to the customers’ voice and evaluating their feedback.
4. Where does Turkey stand when you compare its transportation sector with the global one?
The diversity of options offered by the transportation industry following its restructuring process has led to increased competition between modes of transportation, bringing dynamism to the sector. Companies that have been managing material flows as independent activities up to the present need to develop their systems to meet today’s changing conditions and rapid tempo. The field of logistics has begun to establish a place in our lives, arising from the need to plan and coordinate all the material flow from the source to the user as an integrated single system.
With the great advances recorded in information technology, companies are able to track their intensive activities, such as ordering, moving, and storing goods and materials, in a better way. Now, systems such as material requirements planning (MRP, MRP II), distribution resource planning (DRP, DRPII) and just-in-time (JIT) interlink many material management activities for customers, for example order management, inventory management, ordering from the supplier, sales forecasting, and production planning.
The concept of logistics first started to be discussed in the 1900s, but has only come on the agenda in Turkey over the past five years. The transition from transportation to logistics has been very quick in Turkey. The organizations that operate in various transportation areas in particular...